MUSIC STORE CONCEPT . BERLIN 2017
The new shop-in-shop concept for Casio Music Europe. The musical instruments are now presented in a strictly black & white ambience, which derived from the company´s CI. Black partition walls with indirect, linear light define showroom areas for key-boards and pianos. White, refined textured back-wall panels are framed by the horizontal running black stripe with a stainless steelen highlight. The illuminated Casio logos on dark back-drops are clearly visible from various directions of view inside the Just Music Store in Berlin Kreuzberg. Play it again, Sam.